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Google Launches a New ‘Shops’ Feature

Google recently launched “Shops” to help customers with their shopping-related queries. The initial search result shows only three Shops, but users can expand the results to view more merchants. The results are based on organic search ranking. Google has further enhanced its shopping-related results by including the unpaid, organic listings, introducing a “Deals” section, and...

URL Changes for Google Search Can Take a While to Re-Index

Google’s Search Advocate, John Mueller, revealed that changes to a site’s URL structure is not so easy for Google search. Google recently put out a short, 2-minute video explaining the kind of SEO impact you should brace for if and when you decide to change your site’s URL structure. Turns out that the entire...

Guidelines to Create an SEO-Friendly Website

SEO (Search Engine Optimization) can help you increase the visibility of your website when your target audience is searching for services or products related to your business. The process involves optimizing your website and content as well as staying well-informed about your competitors. Reasons to design an SEO-friendly website… a) Greatly improve customer experience Good customer experience...